Blog

Straight talk about Amazon.

Articles on advertising, listings, logistics and strategy. Sorted by topic, with no filler.

We are translating the articles one batch at a time. The full library is available in German.

PPC & Advertising13 articles

Listing, SEO & conversion12 articles

FBA, logistics & inventory13 articles

Brand & account management10 articles

Strategy & business models23 articles

Operations & customer service3 articles

AI & what comes next1 article

Partners & working together7 articles

Recommended articles

Amazon marketing strategy: the overview that connects all the pieces

Listing, PPC, brand, logistics, data: how the individual pieces work together on Amazon and how you connect them into one coherent growth strategy.

ACoS explained: definition, calculation and what the metric actually tells you

What does ACoS mean in Amazon advertising? How to calculate Advertising Cost of Sales, what counts as a good value and which mistakes to avoid.

Amazon A+ content: the complete guide to listings that convert

A+ content turns plain product descriptions into convincing brand experiences. What it is, who can use it and how to build it so it converts.

Amazon campaign structure: a PPC architecture that actually scales

Most PPC accounts grow wild. How to build a clear campaign structure you can steer, read and scale past the first million.

Understanding the Amazon flywheel: the growth mechanic behind successful listings

The flywheel explains why sales pull further sales behind them. How the self-reinforcing loop works on Amazon and how you get it turning.

Working together

Choosing the right Amazon agency: a neutral guide for brands

What actually matters when choosing an Amazon agency? Which models exist, which questions to ask and which warning signs to know.

Clemens, founder and sales at temoa

Hi, I am Clemens.

Founder. You will be talking to me.

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