Amazon strategy, built for you
The answers are already in your account.
Search Query report, advertising performance, sales and traffic. We evaluate the data you have long since paid for. Out of that comes the order of the next steps.
The problem
Why nothing moves in the account.
Whoever does not evaluate the reports optimizes by taste. Over months that costs margin.
The reports sit in the account, and nobody has evaluated them in a long time.
Advertising is turned up before the listing converts.
Margin is never costed out down to the single variation.
There is no order: everything matters, nothing comes first.
What is in it
From the analysis to a plan with an order.
Analysis
What the reports say
- Which search terms you are found, clicked and bought on
- How many visitors each product gets and how many of them buy
- How your share of the market shifts over the months
- What every single variation earns after all fees
Strategy and plan
What follows from it
- Which products should grow and which are only held
- A target for ACoS and TACoS
- The order: what comes first, what after, what later
What you hold afterwards
Two documents you can work with.
Document 1
Margin overview per item
- Selling price, Amazon fees, FBA, cost of goods and advertising per variation
- What is left at the end, in euros and in percent
- Which items deserve growth and which are only held
Document 2
Plan for the coming months
- What comes first because it works fast, and what can wait
- Which items go into the first content sprint
- When campaigns come on top and with what target
- How deep we should go into the day-to-day, from watching to taking over
- Where inventory runs short before it slows the scaling down
From our work
Vitaworld, Q1 2025 to Q1 2026
Costed out first, scaled after: the ad budget rose 39 percent, revenue 147 percent.
+0%
Revenue
comparing the two quarters
−0%
TACoS
while revenue grew
−0.0%
Advertising's share of revenue
the growth comes organically
Hi, I am Clemens.
Founder. You will be talking to me.
Do you know where your biggest opportunity is?
- 30 minutes for us to understand where you stand and for you to get to know us
- If it fits, a second call follows, and we prepare your numbers for it